On June 9, the Agency for Electronic Media organized an international workshop in Zagreb on “Promoting media literacy on gender equality and fighting gender stereotypes in the media” for Croatian electronic media publishers. This is part of a series of workshops designed primarily for journalists and editors who wish to acquire additional knowledge on designing media content dealing with gender equality and other constitutional values, in order to enable them to submit high-quality applications and produce content co-financed by the Fund for the Promotion of Pluralism and Diversity of Electronic Media. The Agency for Electronic Media’s 2015 annual work program includes the implementation of activities that support media literacy in the form of training for publishers on the topics which can apply for the Fund’s grants.
Besides Croatian presenters Višnja Ljubučić, the Gender Equality Ombudswoman, Melita Mulić, MP and member of the Croatian Parliament’s Gender Equality Committee, Sanja Sarnavka, president of BaBe!, Mirjana Rakić, the Council for Electronic Media President, and Gordana Simović and Suzana Kunac, members of the Council for Electronic Media, the workshop was attended by the representatives of the audiovisual committees of Morocco and Andalusia—Amina Lemrini El Ouahabi and Carmen Morillo, who are also leaders of the working group on gender equality and fighting against gender stereotypes in the media, which is being implemented in the framework of the Mediterranean Network of Regulatory Authorities (MNRA) on the basis of the MNRA Declaration on promoting gender equality and fighting against gender stereotypes.
In addition to the non-profit press (Libela, Lupiga, Kulturpunkt, Voxfeminae), a significant number of local radio and television networks also attended the lectures and workshop.
A part of the day was dedicated to practical work on designing gender-equal topics and feature stories for the attending journalists and editors, moderated by Suzana Kunac and Sanja Sarnavka, as well as exchanging ideas on how to improve the gender dimension of television, radio, and print media stories.
